Hello, I'm a Story Designer
PATHOS is an appeal to the audience’s emotions.
ETHOS is an appeal to the authority or credibility. It is how well the presenter convinces the audience or target group that he or she is qualified to speak on the particular subject.
How does this apply to your branding or marketing campaign? How can you use storytelling in your everyday visuals, like infographics? Let's get in touch to discuss further.
I'm a passionate graphic designer with a solid educational base as a draftsman in architecture. For more than 20 years now, I have worked my way through big companies, advertising agencies, and little startups. Across a variety of brands, products and solutions.
Always curious, always open to new challenges, I have added a further education in Journalism with one goal in mind: to be able to tell a good Story! Be it in print, online, mobile, video and social.
This gives me the insight needed to deliver the most brand and business value to any organization.
DESIGNING INTERACTIONS
One thing that has changed a lot since we've painted on walls, is that now we spend much of our day with "machines", typing, clicking, swiping and touching to let them know what we want and staring at their screens to see if they understood. This means, a Story Designer like me has to design the story through defining interactions with our machines. Because that's the way we're telling stories today. Most people call it User Experience Design, nowadays. But there's much more to it...
Let's have a chat and I'll tell you more about it.
Let's get in touch
YOU HAVE THE STORY. I KNOW HOW TO TELL IT THE BEST WAY.
Sounds like a good team? Nothing would make me happier than to work with you on a new story. Be it a short or a long one, in close contact or far away from each other. Whatever helps the story, you can count me in.
Feel free to write in English, Italian, French or German.
I am based in Cannes, France.
