Hello, I'm a Story Designer

Behind everything that we do, there's a story. Since our ancestors have first felt the need to communicate how their day went by painting on a cave wall, everything is explained or sold using a story. Why has this way to communicate survived all this time? Because it reaches the human senses. The tools and technologies have changed and evolved over time. But the one thing that has never changed, is that the human being is still at the center of it all. And humans love stories.

Aristoteles approach and teachings for rhetoric and storytelling apply very much to modern visual design and especially when it comes to User Experience Design. Aristoteles «Modes of Persuasion», that put the human in the center, are:

LOGOS is a logical appeal or the simulation of it, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker‘s claims or thesis.
PATHOS is an appeal to the audience’s emotions.
ETHOS is an appeal to the authority or credibility. It is how well the presenter convinces the audience or target group that he or she is qualified to speak on the particular subject.

How does this apply to your branding or marketing campaign? How can you use storytelling in your everyday visuals, like infographics? Let's get in touch to discuss further.

My name is Robi FAZIO.
I'm a passionate graphic designer with a solid educational base as a draftsman in architecture. For more than 20 years now, I have worked my way through big companies, advertising agencies, and little startups. Across a variety of brands, products and solutions.

Always curious, always open to new challenges, I have added a further education in Journalism with one goal in mind: to be able to tell a good Story! Be it in print, online, mobile, video and social.

This gives me the insight needed to deliver the most brand and business value to any organization.

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DESIGNING INTERACTIONS

One thing that has changed a lot since we've painted on walls, is that now we spend much of our day with "machines", typing, clicking, swiping and touching to let them know what we want and staring at their screens to see if they understood. This means, a Story Designer like me has to design the story through defining interactions with our machines. Because that's the way we're telling stories today. Most people call it User Experience Design, nowadays. But there's much more to it...

Let's have a chat and I'll tell you more about it.

Let's get in touch

YOU HAVE THE STORY. I KNOW HOW TO TELL IT THE BEST WAY.

Sounds like a good team? Nothing would make me happier than to work with you on a new story. Be it a short or a long one, in close contact or far away from each other. Whatever helps the story, you can count me in.

Feel free to write in English, Italian, French or German.

I am based in Cannes, France.

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